Page 16 - Lightroom Magazine Issue 25

Developing
gold hill BY MARTIN EVENING
the Shot
Gold Hill is a steep cobbled street in Shaftesbury, Dorset, that has proved a popular location for photo­ graphers, as well as filmmakers. Ridley Scott used it as the location for a Hovis bread commercial, which was once voted as Britain’s favorite TV ad of all time. This featured a young lad pushing a heavy bicycle up the hill making bread deliveries. The photography, voiceover, and soundtrack conjured up the feeling of a gritty, working­class community set in 1930s industrial England.