Page 94 - Photoshop User February 2017

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DesignMakeover JAKE WIDMAN
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The five different homemade logos from POD’s founding through 2015
makeover submissions
CLIENT
Professional and Organizational Development Network in Higher Education
educational circles
The nonprofit Professional and Organizational Development (POD) Network in Higher Education, started in 1976, has a membership of about 1,300 higher- education professionals. The organization’s goal is to improve teaching in higher education, explains member Natasha Haugnes. “To teach at a college level, you don’t need training in teaching,” says Haugnes, and the POD Network works to fill that gap.
Like Haugnes, POD members hold positions in faculty development at their respective institutions. (Haugnes is Faculty Developer and New Faculty Advisor at the Academy of Art University in San Francisco.) Most of them are located in the United States and Canada, though the organization does have an international reach.
The POD Network “runs on volunteer work,” says Haugnes. That extends to its logo and branding, which until last year was always created by people in the organization. The network had five different homemade logos from its founding through 2015; the most recent dated from 2007. It featured three “bubbles” or “leaves,” representing the network’s instructional, professional, and organizational foundations. (Those three elements had appeared in other, more explicit forms in earlier logos.)
A few years ago, the subject of refreshing or revamp- ing the logo started to come up again. Haugnes was on the POD Network’s Board of Directors for three years, and “during that time, there was a lot of discussion about cleaning up the organization’s branding,” she recalls. And about two years ago, one of the committees put forth a proposal to get some branding done. Haugnes picked up on the idea and got some funds approved.
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We’re looking for product packaging or labels, print advertisements, websites, and magazine covers that are currently in the marketplace for future “design makeovers.” So if you or someone you know has a design that you’d like us to consider making over, or if you’re a designer and you’d like to be considered for a future “Design Makeover,” send us an email at letters@photoshopuser.com. (Note: This is purely a design exercise and the designers do not work directly with the client, create functioning websites, etc.)
We’ll also be covering real-world makeovers in this column, so let us know if you recently had a branding makeover or if you did a branding makeover for a client that you’d like us to consider.
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