Page 97 - Photoshop User March 2017

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DESIGNER
Mario Garza mothandmoon.org
[ the result ]
The new logo has already made its appearance on, for example, Eaton’s LinkedIn profile, and the new website should be up by the time you read this. Both client and designer are pleased with the way it came out—according to Garza, Eaton said it was “epic.”
“I think it came out really well,” says Garza. “I think it’ll get the job done, and I think it’s a huge improvement from where they were before.” He also considers it a good match for Eaton and the business, because its clean, minimalist approach fits Eaton’s own preferences.
According to Eaton, feedback from people who’ve seen the logo has been very positive, with praise for its power, elegance, and clarity. He also appreciates that “it’s straightforward and easy to remember.”
The project itself has been helpful, given the nature of Append Media as a brand identity company. “In a way, this project has been a way to help us refine our own processes,” he says.
“‘I think it came out really well,’ says Garza. ‘I think it’ll get the job done, and I think it’s a huge improvement from
where they were before.’”
Final version
about the designer
Mario Garza is an Oregon-based designer with 15 years of experience under his belt. His earliest freelancing efforts focused mainly on clients in the music industry, for whom he created album covers, show posters, and shirt designs for various punk and metal bands. This led to a strong interest in screen-printing, which resulted in running a boutique print and design shop in Central California for several years.
The shop closed its doors after Mario moved to the Portland area to study film and seek new freelancing opportunities. The move paid off, as he’d ultimately find himself collaborating on a number of projects with Northwest staples such as Nike, Intel, and Adidas.
Mario draws inspiration in everything ranging from the films of Stanley Kubrick to tarot cards. In his free time he likes to research alternative history and the hidden mean- ing behind esoteric and everyday symbols. You can see his portfolio at www.mothandmoon.org. n
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