Page 95 - Photoshop User January 2017

› › DESIGN MAKEOVER
CLIENT
77K Freeze
www.77kfreeze.ca
the project
Garry put a website together using Wix to promote the team’s appearance at the Maker Faire. It was visible to the public, but wasn’t advertised beyond that. And after the Faire, nobody put much effort into it.
In preparation for the launch, Garry looked for a designer to polish up the website—someone to “act as a reviewer,” she says, and offer suggestions of ways to improve it. At the same time, though, she didn’t want to change it too much. She’d consulted the other team members exten- sively during the creation of the initial site and incorporated a lot of their preferences into the design. She didn’t want to have to take a whole new design back and get everyone’s approval again, so she wanted the designer to stick fairly closely to the existing site.
One of the team members found designer Sony Lin through a Web search. “This project was a unique expe- rience for me,” says Lin, “because it’s not a new Web design project from scratch or a total makeover of an old website. Miko and her partners at 77K Freeze had already spent hours discussing and building a fully functional con- cept website that I could look at. She didn’t want me to change the structure of their concept site but to add a few of my personal touches. The limitations actually made it a fun challenge for me.”
Garry also didn’t want to implement changes to the website that might wind up having to be undone later. “After working with Sony for a while, I realized that after we launch, there may still be other changes,” she says.
She’s prepared to tweak the design as necessary and didn’t want to add another layer of revisions to the ini- tial version.
about the client
Before (Bottom)
The 77K team’s goal is to return control back into the hands of consumers and to rid the world of boring and “harmful” desserts. They’ve been creating “freezes” in private for several years and sharing these high-quality desserts with friends and families. They perfected their recipes and designed a system to safely handle liquid nitrogen for food making. Now, they want to share these creations with the public.
Behind 77K Freeze is, in their own words, “a team of seven—our trades are scientist, engineer, designer, artist, manager, health care professional, and creative genius. But none of us can, hand-on-heart, say that we enjoy commercial frozen desserts for taste, aesthetic, health, and dietary reasons. We want simple, high-quality ingredients that we know are good for us and good for our Freeze. We want to provide personalized Artisan desserts in the European style that stand out from the crowd. Most of all, we want dessert now—freshly made and the way we like it!”
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