Page 94 - Photoshop User January 2017

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DesignMakeover JAKE WIDMAN
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makeover submissions
CLIENT
77K Freeze
www.77kfreeze.ca
For the past four years, Yasumiko Garry and some of her friends have shared an unusual hobby: using liquid nitrogen to make frozen desserts at home. After years of controlling the ingredients and the freezing by hand, they decided to see if they could design an electronic system that would let them manage the process just by pushing buttons. They put together a prototype of their Cryogenic Control Unit and debuted it at a Maker Faire this past June. The system worked well all weekend, serving about 600 desserts, and “we didn’t kill anybody,” says Garry.
After that success, the group decided to open a retail operation called 77K Freeze, named for the temperature (on the Kelvin scale) at which nitrogen turns to liquid. Located in Vancouver, British Columbia, the café and lounge will feature five Cryogenic Control Units and will let patrons concoct their own freezes, as well as ordering the specialties of the house. Customers who can’t or don’t eat commercial ice cream will be able to order freezes with their own choice of ingredients—pure milk and fruit, low sugar or no sugar, or whatever their diet requires. “We’re targeting a personalized dessert for individual people,” says Garry. They’ll also use the data on what people order and what makes a good freeze—the optimal combination of fruit, fat, and sugar, for example—to work toward pro- ducing a fully automated, self-serve system.
Garry had put together a website to support the team’s appearance at the Maker Faire, but to prepare for the retail launch, she wanted to find a designer with extensive website experience to look at their website with a fresh pair of eyes—“to look at it from a customer’s point of view,” she says.
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We’re looking for product packaging or labels, print advertisements, websites, and magazine covers that are currently in the marketplace for future “design makeovers.” So if you or someone you know has a design that you’d like us to consider making over, or if you’re a designer and you’d like to be considered for a future “Design Makeover,” send us an email at letters@photoshopuser.com. (Note: This is purely a design exercise and the designers do not work directly with the client, create functioning websites, etc.)
We’ll also be covering real-world makeovers in this column, so let us know if you recently had a branding makeover or if you did a branding makeover for a client that you’d like us to consider.
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› › photoshop user › january 2017